Will Social Media Marketing Work For Your Practice?

How important is it to market in social media and will it really work? …  Below is an excerpt from an article I provided for the forward-thinking Apex digital publication which addresses these questions:

A second shift is (as much as we love the web) the way we consume information has changed.  In the August 2010 Wired Magazine article entitled The Web Is Dead.  Long Live the Internet, the author shares examples of how we awake to news on our iPads …  We no longer search Google for news, rather we browse Facebook, Twitter, and check our RSS (blog) feeds.  The article goes on to share how we spend the day on the Internet, yet not on the web.  Quite profound.

Read the entire Apex article (page 8), which includes metrics you can use to definitively track how your social marketing efforts are paying off.

Be sure to subscribe to Apex as well:  http://www.apexezine.com/category/subscribe.