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Rita Zamora is an international speaker and published author on social media marketing and online reputation management. She and her team offer experienced social media training, mentoring, and support for healthcare professional and corporate clients across the globe.

Rita served as a Contributing Faculty Member on the topic of marketing for the 2015 American Dental Association’s (ADA) Center for Success Certificate Program. Her advice on managing your online reputation was published in the ADA’s Practical Guide to Expert Business Strategies. She has also been published in professional publications such as The Progressive Dentist & Progressive Orthodontist Magazines, the Dental Tribune International UK, The Colorado Dental Association Journal, and many more.

Rita graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and is a former education chair board member for the Academy of Dental Management Consultants. 

Rita has over 20 years experience working hands-on in dental practice marketing, as well as case presentation and consulting. She developed referral marketing expertise working in specialty and general practices. Rita honed her patient relations and communication skills by personally presenting hundreds of complex periodontal and dental implant treatment plans.

An avid hiker and animal lover, Rita enjoys spending time with her husband Michael in beautiful Boulder, Colorado. Nature, travel, and life-long learning top her list of other passions.


Lindsey Hurtgen
Lindsey is a digital native who has a great eye for what Millennials respond to on social media. She has a talent for creating compelling graphics and creating engaging content. She was drawn to working with dental practices because her mom has worked in the field for some time and recently was named, “Dental Office Manager of the Year.” Lindsey really enjoys finding what people truly connect with on social media. Getting to know clients and the dynamics of their practice is especially rewarding. By sharing personalized images and stories, Lindsey has been very successful in helping to make her client’s social media “feel like one big family.” Currently attending UW Platteville, Lindsey is studying Business Administration with an emphasis in Marketing Communications and Human Resource Management. Donuts are her dessert of choice!
Laura Mallas
Laura graduated magna cum laude from Beloit College with a degree in Modern Languages and Literatures, studying French and Chinese.  Laura has over 20 years of experience in client services and account management, most recently as a business analyst and client liaison in the online banking industry.   In her role as Social Media Account Manager, Laura enjoys working with clients to understand their individual practice personality and help them showcase it in their social media.  The constantly changing landscape of social media provides unique challenges and exciting opportunities, and she loves that every day is different. Laura lives with her husband and young daughter near Milwaukee, Wisconsin.  She enjoys animals, nature, festivals, and can never pass up homemade cake.
Nancy Taylor
As a Social Media & Business Development Strategist, Nancy specializes in client strategy, Facebook advertising and custom content creation. Nancy leveraged a successful career in digital content sales into digital marketing, helping clients to maximize their online presence to gain and retain more patients. Nancy enjoys both the science and art of social media. Nancy is committed to helping her clients realize ROI from their social media with data-backed strategies. She is skilled at developing fresh, original content that helps build patient relationships through engagement and brand awareness. Nancy lives with her husband and two senior cats in St. Louis. She likes to unplug from the internet to lift weights, garden and hike. Her favorite dessert is pie, -any and all kinds! Nancy is a graduate of Wittenberg University with a degree in History and English.
Kendra Childs
Kendra is a digital native with a passion for social media. Her instincts are perfectly aligned with today’s visual economy. She is skilled in crafting engaging graphics, video and written content. Kendra believes connecting with clients and patients on a more personal level is so important when it comes to retention and referrals and “an active presence on social media is a must-have strategy for businesses to take advantage of”. Kendra works closely with Rita when she’s in Boulder. She was born and raised in Hot Springs, Arkansas. These days, you may find Kendra, her husband Andrew, and their chocolate lab Denver, on the road. They enjoy traveling across the US, rock climbing, hiking and spending time in nature. Her favorite dessert is chocolate chip cookies dunked in milk!