Will Direct Mail Become The “American Auto Industry” of Marketing?

Direct mail is down for the first time in 60 years.  It is expected to decrease again this year…  Amongst other issues, including the drive towards greener marketing and fewer dollars being invested in paper advertising (phone book, newspapers) will the direct mail industry be the next to dwindle?

Watch The Los Angeles Times, David Lazarus, Business Columnist video.

Read David’s “Can’t Deliver A Good Defense For Junk Mail” article.

I think there will always be a place for direct mail, however more so for use with those we have a relationship with, rather than “targeting” new customers.  What’s your opinion?