What Type of Social Media Help Do You Need?

 Are you looking for a social media services upgrade? Maybe you are unhappy with the way your social media looks or maybe you are just struggling to keep up with it all. I’m glad you’re here and ready to learn more about what you might need.

The first step is determining what type of social media help you need or want.

This is where some folks get confused – aren’t all social media services the same? The answer is no. There are several different types of social media services. Below are examples and descriptions. I hope you find this helpful, and if not, know that you can schedule a complimentary 30-minute call with me at your convenience, here.

Social Media Content 

Coming up with content that is high quality and interesting for patients month after month is challenging. If you want to ensure that your content positions you in your best light and also highlights the procedures you want to do more of, this can add stress to a team. Add in time constraints and it’s no wonder you might like some relief.

This is where a professional can help. Services like our Connect90 program helps with content ideas – which you can personalize (yes, this matters!). Not only that, but you will also get help with time-saving scheduling tools and support. 

This type of assistance could be categorized as content marketing and/or marketing for brand awareness. This is great for doctors who want to:

• Get content ideas 
• Upgrade content / branding
• Save time
• Stress less
• Expand visibility  
• Attract new patients
• Reinforce existing patient relationships 

Social Media Advertising

Maybe you already have the content aspect of social media covered. In that case, your team posts high-quality content on a consistent basis. Your patients can easily find you on social media and they like what they see. Good for you! 

If you are interested in direct advertising to patients via Facebook or Instagram, this is considered advertising (which is different than content marketing). Direct advertising targets patients in a way that they will be motivated to convert by clicking on an ad and contacting your office to become a patient.

This type of advertising is sophisticated in nature. For example, you’d want to ensure the page on your website that your ad is driving traffic to, is conversion friendly. If these webpages, sometimes called landing pages, are built correctly, they will help convert patients from web visitors to appointed patients.

This type of advertising is an art and a science. It’s best to work with an experienced professional in this type of service. We highly recommend a company like Great Dental Websites when it comes to all types of online advertising, whether it be via social media or Google Ads.

Social Media Training 

Do you have someone on your team who wants to do social media marketing for your practice, but they lack in skill set?  In this case, you may have a team member who loves social media, but they aren’t sure how to use it for professional purposes.

Once you know your team member has the interest in social media, make sure they have the time to handle this responsibility.  The next thing to consider is the type of practice you have, whether you have one or more locations, are a specialist, etc. as this impacts how much time is involved in handling your social media.

You are a good candidate for social media training if you know your team has the interest and time, and you prefer to handle it internally. Professional trainers can interview your team member and determine their level of social media and marketing knowledge. From there, a professional social media trainer can determine what type of training your team member will benefit from and how much time and thus cost will be involved.

Hybrid Social Media Program 

If you have a team member with the time, interest, and skill set to manage social media – but they are looking for some supplemental help, then a program like Connect90 where they do social media with professionals is ideal. This type of program is becoming more and more popular. It’s a program where you get help with the following: 

• Content ideas 
• Scheduling calendar 
• Support as needed 

These programs are ideal because they save your team time and still allow for maximum personalization. This ensures your content looks as unique and special as your practice is. These programs are also affordable because they are community-driven – win-win!

Custom Social Media Service 

Some practices find it more convenient to outsource entirely. This is a great option if you don’t have the time, interest, or skill set to manage social media internally. Keep in mind you will still need to provide photos, video snippets, etc. and let your social media service provider know what your goals are. The more your social media agency knows about you and your practice, the better they can personalize your content and help you reach your goals. 

If you are unsure what you need or feeling overwhelmed after reading these service descriptions, we’re here to help! Remember you can reach out for a complimentary consult here.

Check out our hybrid “do social media with us” Connect90 program and ask about our complimentary trial: https://hello.connect90.com/c90. We’d love to hear from you!