What Is THE Hottest Dental Marketing Tool Today

Video for healthcare marketing is hot, hot, hot!!  I spent yesterday morning at the RockyMountain PBS studio at the Colorado Healthcare Communicators meeting. This months meeting topic was “How to Integrate Multimedia into Your PR Campaign”.

The speakers showed great examples of how organizations like Kaiser Permanente are leveraging “home-made” style video for PR and marketing purposes.

A few interesting points from the meeting are:

1. Video doesn’t have to be professional grade. In fact, Kaiser sometimes uses a “Flip” style camera to make video—which is getting picked up by major news media such as ABC.
2. Be creative, show your personality. Have fun!
3. Be brief.  2-3 minute length is fine.
4. Don’t hesitate investing in professional editing. It can make a huge difference in the overall polish. Although, again, they stressed that today’s video does not have to be commercial grade. Candid, YouTube style videos are fine.
5. Remember video and social media (Facebook, Twitter, etc.) go hand in hand …

The explosion of video popularity may soon evolve to consumers expecting video of you (like websites were years ago).  It’s becoming clear that video marketing, when done right, can give healthcare providers a competitive advantage.

Will video be a part of your marketing plan?