What Does Your Facebook Page Say About You? (Part Two)

In part one of this article, I asked if your practice Facebook Page’s personality was friendly, fun, positive, cheerful, inspiring, serious, gross, depressing, or boring? Whether you intend your Page to have a personality and voice—or not—it will eventually develop one…

If you are interested in making genuine connections with patients and potential new patients in social media, you will need to get comfortable sharing some personality.  While social media is a newer communication tool, an important old rule of business still applies—People do business with people they like. What are you passionate about?  Do you love supporting a specific non-profit, biking, road trips with your kids, horses or simply reading motivational books?

You can still post about dentistry, but make a commitment to follow an 80/20 or 90/10 guideline in which 80% or 90% of the time you are posting things to help grow your relationships. Let people get to know you (via sharing photos or links about the non-profit you support or hobbies you or your team enjoy) and only 10% or 20% of the time post about dentistry.  Let others get to know, trust, and like you and your team by stretching a bit outside of your comfort zone.  If you find your temptation to “sell” dentistry overwhelming, consider a Facebook ad. The great thing about social media is you don’t have to commit to anything long term.  Explore some new ideas and see how they work.

What does your Facebook Page say about you?  Do you like what you see?