Social Smiles: How Dentists Can Utilize Social Media to Attract Top Team Members

Have you heard the recommendation “always be hiring”? Are you in need of a team member right now? Or perhaps you are looking to retain or show some recognition and appreciation to existing employees. Regardless of your goals, you can create content that showcases your dental practice as an appealing, unique, and special workplace. 

Here are five types of content that can help showcase your practice, attract potential employees, and as a bonus, show patients how awesome your practice is, too. 

Feature Team Members

Show photos or video snippets of your awesome team. Have your team members share what they love most about working in your practice. You can highlight their accomplishments, professional development, and contributions to patient care. Or have some fun with it and feature fun facts like what they love outside of the practice, hobbies, kids, pets, or volunteering. Let potential team members get to know who they’ll be working alongside. 

Behind-the-Scenes

Share short videos featuring your team members working in the practice. This humanizes the practice and allows potential employees to see the positive work environment and the supportive team they could be a part of. Don’t stop there: shoot video of your clinical rooms, technology, admin area, sterilization, reception or any area that will showcase your practice. Remember this is not only to attract new team members, but also to allow potential new patients to see what they can expect.

Workplace Culture and Benefits

Create content that portrays your practice’s unique workplace culture and the benefits you offer to employees. Showcase team-building activities, celebrations (like birthdays and employee anniversaries), professional development opportunities (attending conferences or having in-office meetings with top consultants like Judy Kay Mausolf), flexible schedules, or any other perks that set your practice apart. Highlight a positive work environment that values employee well-being and growth. This might also include team outings, a special catered lunch together, or a massage therapist who visits occasionally to give chair massages during breaks. 

Testimonials from Employees and Patients

Request testimonials or short videos from team members where they share their experiences working at your dental practice. Ask them to highlight what they enjoy most about their job, the supportive work environment, the team dynamics, or the patients. These testimonials can build trust and provide an authentic perspective on why your practice is a great place to work.

Likewise, patient testimonials and reviews speak volumes about what your practice care and environment is about. Negative reviews are red flags for patients and team members. Recent positive reviews reassure potential applicants and may even tip the scales between your practice and another team under consideration. Who wouldn’t want to work in the most awesome practice in town?

Career Development and Training Opportunities

Demonstrate your commitment to the professional growth of your team by sharing content about career development, training opportunities, and continuing education support. If you don’t have anything to share about this, consider how you might incorporate something for your team. Here are a few of our favorite continuing education providers that do everything from make your team’s job processing insurance easier, to motivating your team, to decreasing stress, to implementing strategies to reach new heights of practice success:

Culture: Judy Kay Mausolf
Personalized training and development: Geri Gottlieb 
Retreats and masterclasses: Lois Banta
Dental insurance and management classes: Teresa Duncan
Dentrix superusers and dental workflow: Dayna Johnson
Dental Assistant empowerment: Kevin Henry
All things dental management: American Association of Dental Office Managers – AADOM

Potential employees will be attracted to a practice that invests in their development and offers opportunities for advancement.

Don’t forget to post your openings! Announce job openings and share details about the positions on your social media platforms. Provide clear instructions on how interested candidates can apply, whether it’s through your practice website, email, or any other application method. Make sure to include key information such as job responsibilities, required qualifications, and any unique aspects of the position.

By showcasing a positive workplace culture, highlighting reviews and testimonials, and sharing some personality, you can attract potential employees who align with your practice’s values and goals. Social media can serve as a powerful tool for reaching and engaging with prospective employees and establishing your dental practice as an amazing place to work—or to receive dental care! 

Need help with ideas, implementing systems to save time, and a place to turn for support? Consider our affordable social media program, Connect90. No long term contracts plus a complimentary 30-day trial to check it out for yourself.