Top Tip to Boost Engagement On Your Facebook Page

One of the primary indicators of Facebook marketing success is engagement.  In other words, how many interactions (likes, comments, etc.) you regularly receive.  If you notice that your Facebook community is a bit flat, check to see what your posts look like aesthetically.

Dentist and her two Stellas (Stella the Bernese Mountain Dog and Stella Scooter)

Are your posts plain text or simply accompanied by an automated feed symbol? Remember that every post you make is competing for attention with your audiences friend’s posts—those posts of friend’s Hawaii vacation photos, cute kids and pets, or announcements of engagements or pregnancies … This means that your posts often need a photo or interesting graphic image in order to garner attention.

In fact Harvard Business School research about understanding social networks found, “The biggest discovery: pictures. ‘People just love to look at pictures,’ says Piskorski. That’s the killer app of all online social networks. Seventy percent of all actions are related to viewing pictures or viewing other people’s profiles.”

You’ll often hear marketers recommend using a photo instead of a logo in profiles, which I agree with.  However equally important is being aware of what your posts look like before sharing.  Experiment with fun, unique photos and track the difference in attention you receive.

If you’ve already been posting with photos, test different types of pictures to see which motivate the most interaction.  Marketing successfully in social media requires one very important component—a new mindset.  Remember the “social” in social media (don’t post about dentistry constantly).  The “social” aspect is what allows you to build relationships with Facebook.  Explore which photos or images work best for you, have fun, and keep me posted on your progress!