Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization) which will supposedly help get your website to the top of Google? While... Read More
Facebook’s Timeline for Pages – What You Should Know About Cover Photos
At the end of March, 2012 Facebook will be rolling out a new design and layout for all Business Pages called Timeline. However, you don’t... Read More
How To Make Your Practice Tweets Work For You
Twitter continues to spark the interest of dental and medical practices. Are you actively tweeting? If so, learn how to make the most of your... Read More
Keeping Your Practice Safe on Facebook
I often hear doctors and practice managers express concerns about Facebook security. While it’s important to be aware and vigilant, don’t let rumors keep you... Read More
Facebook Marketing Measurement – Evaluating the Effectiveness of Your Efforts
Many practices have already begun Facebook marketing. If you are one of them, have you considered how you will track your effectiveness? As with any... Read More
Move Over Small Talk – How Social Media is Revolutionizing New Patient Experiences and Referrals
You have a new patient sitting in your treatment chair. What is the conversation you’ll have with that patient? Masters at small talk will... Read More
The Trouble With Discounts In Dentistry …
Are you using discounts or free offers to recruit clients to “like” your Facebook Page? Many businesses are—as well as dental practices. While offering something... Read More
Social Media Etiquette for Doctors – How Using Numbers As A Guide Can Mislead You
What is your primary objective for being on Facebook or Twitter? Are you interested primarily in link-building, solely for “SEO” purposes? Perhaps you are interested... Read More
Is Social Networking Scientifically Proven To Build Trust?
Can social networking really mimic an in-person connection in our brain? It seems science has now shown, at least in this experiment, that oxytocin... Read More
What Is The Social Media Marketing Tool Of Choice For Dental Marketing? 2 min. Audio Snippet
This week’s Featured 2 Minute Audio Snippet: Dentist Social Media Tool of Choice Or listen to the entire interview:
