Today’s Most Important Marketing Focus — Is Your Practice Believable?
For years marketings focus has been on “getting your name and face out there”. But today, it is equally important to be believable once you... Read More
Facebook Business Page Posting Etiquette
A common question I hear these days is, “How often should we be posting to our practice Facebook Page?”. Some practices are posting once a... Read More
Social Media Policies for Dental and Healthcare Practices
Do you have a social media policy in place for your practice? Does every practice need a policy—even those not marketing with social media? Certified... Read More
Multiple Pieces of Online Real Estate – Reviews & Social Media Marketing for Dentists
Over 40% of potential new patients will never consider your practice unless you provide them with ample opportunity to research you online. This goes far... Read More
Social Media Marketing – Do This, Not That (Part One)
Is your Facebook community flourishing or flailing? Before you begin to judge the value of your social media efforts, be sure you are taking full... Read More
THE Best Way to Boost Reviews & Testimonials
Would you like to increase your positive reviews on sites like Google or Yelp? If so, you are not alone. Many practices today are clamoring... Read More
What You Need To Know About Contests On Facebook
Many practices are running some type of competition, contest or drawing promotion on Facebook. Unfortunately, many of them are also breaking Facebook’s promotions guidelines and... Read More
The Scandal of Reviews – What You Need to Know
Online reviews are all the buzz in dental marketing today. However, will the relevancy of reviews still hold power a year from now? I just... Read More
Should Dentists Friend Their Patients on Facebook?
A common concern I hear dentists voice about Facebook is, “I want to keep my private life private…”. I often explain to clients that it’s... Read More
Social Media Marketing – Legal Risks for Dentistry
Early this month I had the pleasure of presenting several seminars at the Rocky Mountain Dental Convention. William Walters, a Denver attorney, also presented at... Read More
