Dental Newsletters – What’s Better Digital or Hardcopy Versions?
The correct answer is both mediums used together is best. Why? You might ask, “With so many marketing companies now offering e-newsletters, isn’t digital the... Read More
Dental Case Presentation- Product Review- Featured Product: Henry Schein® GURU
On a scale of 1 to 10 with 10 being best, I rate Henry Schein® GURU a 10+. After years of personally presenting thousands of... Read More
1 Sign You May Be Suffering From Dental Marketing Avoidance
Are you constantly investing in new equipment or treatment training with the hope that this one new technology or skill will attract droves of new... Read More
Dental Marketing That Sticks
As consumers we are bombarded each day with thousands of advertising messages. This environment creates mind clutter which makes it hard for patients to remember... Read More
SOS Dental Marketing
If you’re like many dental practices today you may be looking for ways to stimulate business… One tried and true tactic is a basic phone... Read More
Stop Losing Dental Patient Referrals
Many dentists realize the value of referrals, yet few communicate with their patients on a regular basis… This results not only in lost referrals, but... Read More
Who Should Sell Treatment – Dentist or Team Member?
The correct answer is everyone should sell treatment in your office. By this I don’t mean you should have your entire team running about pitching... Read More
Video During Dental Case Presentation – Use It or Lose It?
A dentist recently asked if I thought using CD-Rom or video during case presentation was worthwhile… My answer, yes absolutely; however be sure to always... Read More
The Best Way To Get Patients To Buy
Dr. Tony Alessandra, author of the book Collaborative Selling, says, “The commando approach to selling is obsolete. It does not foster referrals, references, repeat business,... Read More
I’ve Heard All This Before
Have you decided against attending a seminar or CE course because you “already know what the course is going to cover?” I’m guilty of this... Read More
