Video During Dental Case Presentation – Use It or Lose It?
A dentist recently asked if I thought using CD-Rom or video during case presentation was worthwhile… My answer, yes absolutely; however be sure to always... Read More
The Best Way To Get Patients To Buy
Dr. Tony Alessandra, author of the book Collaborative Selling, says, “The commando approach to selling is obsolete. It does not foster referrals, references, repeat business,... Read More
Dental Marketing Gone To The Dogs
Some of the most successful dentists I know share a bit of personality with their patients. They may love dogs, fishing, golf, church, music, travel,... Read More
I’ve Heard All This Before
Have you decided against attending a seminar or CE course because you “already know what the course is going to cover?” I’m guilty of this... Read More
3 Toxins That Sabotage Dental Sales And Success
It only takes one bad experience to chase patients away. Ask any dental practice… almost all have greeted new patients who just left their previous... Read More
