Dental Newsletters – What’s Better Digital or Hardcopy Versions?
The correct answer is both mediums used together is best. Why? You might ask, “With so many marketing companies now offering e-newsletters, isn’t digital the... Read More
Recession Marketing for Dentists, What’s Hot & What’s Not
To thrive in these economic times it’s best to focus your marketing dollars on retention, case acceptance, word-of-mouth and referral strategies. Concentrate your efforts amongst... Read More
Who Is An Ideal Patient And Why Should Dentists Care?
Some dentists use their new patient “numbers” as a gauge to determine how healthy their practice is. However they don’t always realize that in some... Read More
1 Sign You May Be Suffering From Dental Marketing Avoidance
Are you constantly investing in new equipment or treatment training with the hope that this one new technology or skill will attract droves of new... Read More
Dental Marketing That Sticks
As consumers we are bombarded each day with thousands of advertising messages. This environment creates mind clutter which makes it hard for patients to remember... Read More
SOS Dental Marketing
If you’re like many dental practices today you may be looking for ways to stimulate business… One tried and true tactic is a basic phone... Read More
Dental Patients Lost By Email
Ever consider not answering your practice phone? Just let the phone ring and ring and you never pick up… this is similar to what happens... Read More
The Best Way To Get Patients To Buy
Dr. Tony Alessandra, author of the book Collaborative Selling, says, “The commando approach to selling is obsolete. It does not foster referrals, references, repeat business,... Read More
I’ve Heard All This Before
Have you decided against attending a seminar or CE course because you “already know what the course is going to cover?” I’m guilty of this... Read More
