Social Media Marketing for Dentists – Tip of The Day
Before launching social media marketing, ensure you have the appropriate staff to support the necessary efforts. 
A common question I’m hearing from dentists is, “How much time will it take for us to maintain a Facebook page?” The answer can vary depending on many factors. Let’s just look at one factor today. The first factor is: How well thought out is your posting strategy? Do you know in advance exactly what you will post and when you will post it?
For someone capable of planning an effective combination of social messages—sprinkled with appropriate and strategic marketing messages—this may seem like a breeze. However for some team members, crafting a plan or determining what are the right or wrong things to say can be stressful.
To clarify, posting on Facebook for social purposes is one thing … Posting on Facebook on behalf of a business is entirely another experience. Remember, social media is social amplifying. If you wouldn’t consider sending your team member/s out to represent you while they speak in front of a group of your best patients and their friends (and friends of their friends), then you may not want them to manage your Facebook presence either.
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Hey Rita,
I definitely agree that dentists should be careful on who represents them on Facebook or any other social networking site. Maintaining a Facebook page is very different from a Facebook profile. Dentist should create a Facebook page for their practice and then manage it themselves. They can also automate this content via RSS feeds from their blog if they have one. That way they can post an article once to their practice blog then have their Facebook page post the same article.
All the best
JB
Hey Rita,
I definitely agree that dentists should be careful on who represents them on Facebook or any other social networking site. Maintaining a Facebook page is very different from a Facebook profile. Dentist should create a Facebook page for their practice and then manage it themselves. They can also automate this content via RSS feeds from their blog if they have one. That way they can post an article once to their practice blog then have their Facebook page post the same article.
All the best
JB