Multiple Pieces of Online Real Estate – Reviews & Social Media Marketing for Dentists

Over 40% of potential new patients will never consider your practice unless you provide them with ample opportunity to research you online.  This goes far beyond having a traditional website. Initiative, the Interpublic Group media agency, indicated that many consumers won’t make a purchase of anything from shampoo to cars without the ability to do substantial online research.

The pricier the item or service, the more research consumers want to do. What does this mean for your practice? It means that potential new patients want to see multiple pieces of online information about your practice. This online real estate may include reviews, testimonials, video, a Facebook Business Page, website, and more.

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This article was originally published in The Progressive Dentist Magazine.  Keep up with their premium content “Teaching the Business of Dentistry” on The Progressive Dentist Magazine on Facebook.