It’s a dog-gone shame to lose dental patients…

5 Reasons You May Lose Patients and What You Can Do About It

Today, more than ever, it’s important to retain patient loyalty, build strong genuine relationships and ensure patients know that you accept and appreciate referrals. Here are a few reasons why patients leave their dental providers and what you can do about it…

Feel like you don’t care (they don’t hear from you anymore and think you probably don’t want them as a patient – perhaps because they didn’t do that new crown you recommended last visit?)

Don’t get the attention they deserve (a friend keeps saying how great her dentist is… and your patient isn’t aware that you offer what her friend’s dentist does)

Think you are fee-motivated (they feel like your practice keeps “pushing expensive” implant treatment. Meanwhile they aren’t aware of the risks without this treatment.)

Keep getting solicited by other dentists (they keep getting postcards from other dentists in the area and begin to think it’s time to switch. Besides, they’re not sure you’d care if they left your practice.)

Never hear from you (They aren’t sure they’re getting the service they deserve… the only time they see you is when they remember to call for an appointment).

Today’s marketplace is crowded and challenging (not to mention our current economic situation), so patients require more attention than ever in order to remain loyal, accept higher quality/fee treatments and continue to refer.

Patient newsletter marketing, when done right, succeeds at:

Building authentic and loyal relationships.

Keeping patients informed with friendly, unique-to-your-practice messages.

Reminding patients about recall, treatment/relaxation options, payment/credit arrangements or end-of-year insurance expirations.

Motivating referrals – patients need to know that you, first and foremost, want their referrals, that you appreciate them and perhaps what they might expect in return.

Want to learn more? Contact rita@tangiblemarketing.com