How Automated Facebook Posting Can Hurt You
Are you using automation tools to post to your Facebook Page? If so, it’s important to be aware how too much automation can hurt you. There have been several situations where I’ve seen automated RSS feeds pushing out way too many posts at a time—for example, 5 or 7 posts pushed out on Facebook one right after another. This comes across as spammy.
What makes it worse is an automation symbol can scream “there’s no human on the other end of this post”. Often posts may not include a graphic image …. take a look at a Page that’s over automated and it will likely lack visual interest.
Another reason I’ve cautioned practices about over-automation is that it makes it too easy to ignore your Page. There is a direct correlation to the amount of time you spend promoting your Page and the results you will get. As SocialBakers said, “Take the time with your communities, make sure you manage them, manage their expectations, and be social on your Facebook page!”
Read Social Bakers “Automated Facebook posting can make your page fail… Engadget now knows.” P.S. I’m a huge fan of SocialBakers—great resource!
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Rita I agree so much with this. I am noticing more and more business’s on Facebook consuming the News feed with advertisments and pushing their product. This will ultimately end up hurting Face book’s Social Site, and I think they will start filtering the business sites and possibly eliminating them.
Hi – Thanks for sharing your thoughts! 🙂 I agree as more businesses abuse Facebook’s guidelines or our social norms, they will put themselves at risk of extinction.