For Better or Worse – Social Media & Dental Patient Relations

In 2010, consider patient relations as patient interactions during which many of their friends observe … My second 2010 dental marketing prediction is “The internet and social media will magnify patient relations – for better or worse”.

A report from Morgan Stanley revealed how many years it has taken each media industry to reach fifty million users. Radio took 38 years, followed by television at 13 years. The Internet seemed to win at 4 years, until Facebook added 100 million users in less than 9 months.

Never before has media accommodated social interaction at the level and speed we experience today. What that means for dental practices (and all businesses) is that patient relations (customer service) must be exemplary if you wish to attract new business online.  Bad word of mouth can spread at viral speed … read more at DentalPlanet.