Dentists, Don’t Miss Referral Marketing Opportunities

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison

Many dentists today realize the value of “wowing” patients during their standard two office visits per year; however few appreciate the value of connecting with patients throughout the year.

If you look to the specialists of dentistry, the oral surgeons, periodontists and orthodontists, you’d likely see examples of good relationship marketing (staying in touch with general dentists) throughout the year. If not, they’d likely not be able to maintain good communication, strong relationships or most importantly receive referrals from you. If you didn’t hear from the specialist more than twice a year, a general dentist might wonder if they are sending the wrong type of referral, if the specialist has become too busy, or perhaps wonder if they just don’t need – or want- your referrals any more. The same is true with patients of the general dentist…

Yes, staying in touch with patients throughout the year is work- it requires time, effort and investment. However the benefit you receive is increased referrals because patients:

Feel they have a relationship with you.
Sense you care.
Know you still want their business.
Believe you welcome their referrals.

How do you take advantage of referral marketing opportunities?

Are you looking for an effective way to stay in touch with your patients? Want friendly, authentic and proven marketing? Contact rita@tangiblemarketing.com to learn about our patient newsletter programs and keep your patients loyal, motivated for treatment and regularly referring.