Dental Referral Marketing Tip of The Day

The fastest way to halt future patient referrals is to do nothing. When patients receive no recognition or response from you, they wonder if they sent you a “bad” or unwanted referral.

Be sure to say thank you to patients who take the time and energy to refer friends, family and colleagues to you. Sustainability of any referral program relies directly on acknowledging quality referrals.

• Express your thanks in writing with handwritten “Thank you for your referral” notes.  Show gratitude in a timely manner.

• Consider extending referral gifts when appropriate (note, always check with your local dental regulators before issuing referral gifts or rewards).

Offer extraordinary thanks for extraordinary referrals. If you have a patient who refers a lot of quality referrals to you, deliver an extraordinary expression of your appreciation back to them.