Dental Practice Social Media Manager – Sample Job Description

The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed?  As social media becomes more accepted as a long term communication tool—not just a short term marketing tactic, many practices are implementing internal community managers.

Many of you have requested examples of social media management competencies and skills specific to the dental industry. Below is a sample job description.  Special thanks to Ginny Hegarty, Senior Professional in Human Resources (SPHR) and Dental Management Consultant, for her assistance in creating this thorough example:

Job Title: Social Media Manager for Dentistry

Job Summary:  Internal social media community manager must possess the ability to make favorable impressions upon the social media community—patients, referring doctors, business partners, and followers.

Qualifications: Individual must possess the ability to perform each of the key competencies as well as possess knowledge, skills and abilities below:

Key Competencies: 

• Individual is friendly attentive, positive, self-motivated, professional and possesses excellent communication skills and possess a social customer service mindset
• Strong communicator to keep doctors, managers and team updated and content coordinated
• Strong time-management and self-discipline skills
• Enjoys networking and growing relationships to represent and support the practice goals
• Natural affinity to keep informed of social media changes and new opportunities
• Committed to respond promptly and consistently to patient and follower questions and comments

Knowledge / Skills / Ability:

• Knowledge and effectiveness with English composition, grammar, spelling and punctuation
• Knowledge or openness to learning advanced marketing principles such as branding and online reputation management
• Knowledge to perform all aspects of social media marketing including community development, monitoring, and management
• Knowledge of and ability to adhere to HIPAA regulations
• Possess the ability to utilize editorial calendar and content planning systems
• Strong aptitude for working with dynamic digital tools
• Ability to communicate and express thoughts and ideas competently
• Ability to establish and strengthen trust and relationships with patients through social media
• Ability to prioritize, organize and complete tasks in a timely and independent manner
• Ability to network with relevant business partners and organizations in the community as an advocate of the practice
• Ability to regularly track, monitor results on all social media sites
• Ability to interpret results of all monitors and make recommendations for adjustments in strategy to the office manager and doctor/owner

Special Requirements or Certifications:

• Familiarity with social media is a plus, technical skills can be taught.
• Knowledge of basic computer skills is required.

Are you a social media community manager for your practice?  Is there a part of your job description not shown above that you would add?

P.S. We train for many of the skills above. Whether you are a newbie or looking to take things to the next level, our personalized training can help! Use our contact form or give Rita a call (303) 807- 3827.