Dental Marketing That Sticks
As consumers we are bombarded each day with thousands of advertising messages. This environment creates mind clutter which makes it hard for patients to remember to refer to you on a regular basis. In addition to providing exceptional service experiences, you can help your request for referrals to stick by making your message tangible.
Experts agree about 60% to 65% of the population are visual learners. These visual learners relate most effectively to written information, diagrams and pictures. Whether you illustrate your referral request in letters, postcards, business cards, CD’s, or emails, the moment you make your message visual or tangible you’ll help cut through the clutter, increase your effectiveness and your new patient referrals.
What makes your referral marketing memorable?
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Hi Rita,
In addition to asking their patients for word-of-mouth referrals, dentists should also consider using the visual forms of communication you suggested to request that their patients recommend their practices online through reviews at local search sites or on their own website.
This type of referral keeps on giving!
Hi Rita,
In addition to asking their patients for word-of-mouth referrals, dentists should also consider using the visual forms of communication you suggested to request that their patients recommend their practices online through reviews at local search sites or on their own website.
This type of referral keeps on giving!
I agree. It is an excellent idea for dentists to get an abundance of positive PR online- especially with the growth of so many “rating” sites… It is good from a marketing standpoint and also helps to diminish any negative comments that might spring up.
I agree. It is an excellent idea for dentists to get an abundance of positive PR online- especially with the growth of so many “rating” sites… It is good from a marketing standpoint and also helps to diminish any negative comments that might spring up.