Why You Must Focus on ROR (Return on Relationships) in 2011
Facebook’s recent interview on 60 Minutes revealed what could be a tsunami in the world of search … Imagine a search engine that feeds you... Read More
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about … The answer is a blend... Read More
Top Tip to Boost Engagement On Your Facebook Page
One of the primary indicators of Facebook marketing success is engagement. In other words, how many interactions (likes, comments, etc.) you regularly receive. If you... Read More
#1 Reason Twitter May Not Work For Your Practice
There’s a common reason many dental practices aren’t seeing a return from their tweets. Some people have the impression that social media is about technology.... Read More
How To Make Your Practice Tweets Work For You
Twitter continues to spark the interest of dental and medical practices. Are you actively tweeting? If so, learn how to make the most of your... Read More
Keeping Your Practice Safe on Facebook
I often hear doctors and practice managers express concerns about Facebook security. While it’s important to be aware and vigilant, don’t let rumors keep you... Read More
Where is Your Facebook Page Headed – How to Create A Basic Facebook Marketing Plan for Your Practice
Would you get into a car without knowing where you are going? Seems silly, however many practices dive into social marketing without plans. A... Read More
Our Brain on Computers – Can Disconnecting Help Us Better Engage
According to Nielsen, the average social media user currently spends about six hours per month on sites like Facebook. As we spend more time working,... Read More
Facebook Marketing Measurement – Evaluating the Effectiveness of Your Efforts
Many practices have already begun Facebook marketing. If you are one of them, have you considered how you will track your effectiveness? As with any... Read More
