YouTube Marketing – Where to Begin…
Have you begun marketing with YouTube? Now is the time! Online video viewership is skyrocketing… Before you start to shoot video and set up a... Read More
How To Make Your Practice Tweets Work For You
Twitter continues to spark the interest of dental and medical practices. Are you actively tweeting? If so, learn how to make the most of your... Read More
Keeping Your Practice Safe on Facebook
I often hear doctors and practice managers express concerns about Facebook security. While it’s important to be aware and vigilant, don’t let rumors keep you... Read More
Where is Your Facebook Page Headed – How to Create A Basic Facebook Marketing Plan for Your Practice
Would you get into a car without knowing where you are going? Seems silly, however many practices dive into social marketing without plans. A... Read More
Our Brain on Computers – Can Disconnecting Help Us Better Engage
According to Nielsen, the average social media user currently spends about six hours per month on sites like Facebook. As we spend more time working,... Read More
Facebook Marketing Measurement – Evaluating the Effectiveness of Your Efforts
Many practices have already begun Facebook marketing. If you are one of them, have you considered how you will track your effectiveness? As with any... Read More
Move Over Small Talk – How Social Media is Revolutionizing New Patient Experiences and Referrals
You have a new patient sitting in your treatment chair. What is the conversation you’ll have with that patient? Masters at small talk will... Read More
The Trouble With Discounts In Dentistry …
Are you using discounts or free offers to recruit clients to “like” your Facebook Page? Many businesses are—as well as dental practices. While offering something... Read More
Social Media Etiquette for Doctors – How Using Numbers As A Guide Can Mislead You
What is your primary objective for being on Facebook or Twitter? Are you interested primarily in link-building, solely for “SEO” purposes? Perhaps you are interested... Read More
Is Social Networking Scientifically Proven To Build Trust?
Can social networking really mimic an in-person connection in our brain? It seems science has now shown, at least in this experiment, that oxytocin... Read More