The Scandal of Reviews – What You Need to Know
Online reviews are all the buzz in dental marketing today. However, will the relevancy of reviews still hold power a year from now? I just... Read More
Should Dentists Friend Their Patients on Facebook?
A common concern I hear dentists voice about Facebook is, “I want to keep my private life private…”. I often explain to clients that it’s... Read More
Social Media Marketing – Legal Risks for Dentistry
Early this month I had the pleasure of presenting several seminars at the Rocky Mountain Dental Convention. William Walters, a Denver attorney, also presented at... Read More
Are You Ready To Say Goodbye To The SEO Rat Race?
There’s been a slew of articles published the last few weeks about alternatives to Google search and traditional SEO. Potential search replacements are being motivated... Read More
Success In Social Media—It’s Not An Age Thing People …
Have you heard a team member or colleague say, “I don’t get all this Facebook stuff”. It’s sometimes followed up with, “I’m old and that’s... Read More
Why You Must Focus on ROR (Return on Relationships) in 2011
Facebook’s recent interview on 60 Minutes revealed what could be a tsunami in the world of search … Imagine a search engine that feeds you... Read More
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about … The answer is a blend... Read More
Top Tip to Boost Engagement On Your Facebook Page
One of the primary indicators of Facebook marketing success is engagement. In other words, how many interactions (likes, comments, etc.) you regularly receive. If you... Read More
#1 Reason Twitter May Not Work For Your Practice
There’s a common reason many dental practices aren’t seeing a return from their tweets. Some people have the impression that social media is about technology.... Read More
How to Prevent Your Practice Facebook Page from Being Kidnapped
Update June 2012: Good news! Facebook adds new levels of control for administrator. Read more here. Do you have a Facebook Page for your practice? ... Read More