You Should Outsource Your Social Media When…
Have you been struggling to get anywhere with your social media? Maybe you’re just trying to get started… or you are trying to get to... Read More
Should Specialists, Oral Surgeons, Periodontists, Endodontists, Market With Social Media?
I had a conversation with a periodontist who told me he didn’t think social media was relevant for his specialty. He explained his relationships with... Read More
How To Use #Hashtags for #DentalMarketing
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without... Read More
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups... Read More
5 Things You Should Expect From Your Social Media Marketing Provider
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those... Read More
Dental Practice Social Media Manager – Sample Job Description
The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as... Read More
Social Media and Legal Considerations for Dentistry
As social media use in dentistry evolves, questions, quandaries, and unfortunately legal risks grow too. I recently had the pleasure of presenting alongside the brilliant... Read More
Word of Mouth, Online Reputation and Silver Bullets
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison How can practices get TONS... Read More
5 Social Media Things Your Practice Needs To Stop Doing – Right Now
Social media continues to evolve. The marketplace has gotten more crowded. There are more moms than teens on Facebook, and what worked last year is... Read More
Top Five Social Media Mistakes of 2013
1) Total outsourcing – I talk with doctors on a regular basis who are frustrated or feel burned. They tell me they’ve paid for subscription... Read More
