Is Your Dental Practice Facebook Marketing Working?
How will you know if your Facebook marketing efforts are paying off? This is a question many people are beginning to ask. One obvious indicator ... Read More
Dentists – Are You Pretending Social Media Is Free?
This week’s featured social media mistake is “Pretending that social media is free” … It’s often said that time is money. Whether you, your team,... Read More
A “Don’t Miss” Social Media Marketing Article For Dentists …
Skip this article at your own risk. Patricio Robles, tech reporter at Econsultancy, wrote an excellent article “10 common social media mistakes” that describes many... Read More
What Is Your (ROR) Return on Relationships? & Why It Matters For Dental Marketing…
How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have... Read More
Dentists – How To Police Your Online Reputation For Free (Really)
More and more dental practices are encouraging patients to post testimonials or comments on public review sites. At the same time, one of the most... Read More
Is Facebook The New Barometer For Referrals?
Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and... Read More
Is Facebook Fast Becoming The New Yellow Pages For Dentists?
Every day I’m getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become... Read More
Dental Patient’s Online Expectations Rising To Unprecedented Heights
In 2010 consumer expectations will drive dentists to change the way they market online. Patients shopping for a dentist will not only expect you to... Read More
Old Fashioned Word of Mouth Will Make (Or Break) Social Media Marketing For Dentists
Without successful word of mouth strategies in place, social media marketing will fail. This is the third of my 2010 dental marketing predictions. Social marketing... Read More
For Better or Worse – Social Media & Dental Patient Relations
In 2010, consider patient relations as patient interactions during which many of their friends observe … My second 2010 dental marketing prediction is “The internet... Read More
