Has Dental Marketing Gone To The Dogs?
Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second. So,... Read More
Three “Must Have” Online Dental Marketing Tools
Three hot online dental marketing tools are Facebook Pages, ratings, and video. Consider for a moment how important photos, ratings and video have become in... Read More
Social Media Marketing – A Real Life Example Of What (Not) To Do
Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their... Read More
Is Your Dental Practice Facebook Marketing Working? (Part Two)
A growing base of patients who “like you” is another indicator your efforts are working. This means you have a population of patients who are... Read More
Is Your Dental Practice Facebook Marketing Working?
How will you know if your Facebook marketing efforts are paying off? This is a question many people are beginning to ask. One obvious indicator ... Read More
Dentists – Are You Pretending Social Media Is Free?
This week’s featured social media mistake is “Pretending that social media is free” … It’s often said that time is money. Whether you, your team,... Read More
A “Don’t Miss” Social Media Marketing Article For Dentists …
Skip this article at your own risk. Patricio Robles, tech reporter at Econsultancy, wrote an excellent article “10 common social media mistakes” that describes many... Read More
What Is Your (ROR) Return on Relationships? & Why It Matters For Dental Marketing…
How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have... Read More
Dentists – How To Police Your Online Reputation For Free (Really)
More and more dental practices are encouraging patients to post testimonials or comments on public review sites. At the same time, one of the most... Read More
Is Facebook The New Barometer For Referrals?
Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and... Read More
