Move Over Small Talk – How Social Media is Revolutionizing New Patient Experiences and Referrals
You have a new patient sitting in your treatment chair. What is the conversation you’ll have with that patient? Masters at small talk will... Read More
The Trouble With Discounts In Dentistry …
Are you using discounts or free offers to recruit clients to “like” your Facebook Page? Many businesses are—as well as dental practices. While offering something... Read More
Social Media Etiquette for Doctors – How Using Numbers As A Guide Can Mislead You
What is your primary objective for being on Facebook or Twitter? Are you interested primarily in link-building, solely for “SEO” purposes? Perhaps you are interested... Read More
Is Social Networking Scientifically Proven To Build Trust?
Can social networking really mimic an in-person connection in our brain? It seems science has now shown, at least in this experiment, that oxytocin... Read More
What Is The Social Media Marketing Tool Of Choice For Dental Marketing? 2 min. Audio Snippet
This week’s Featured 2 Minute Audio Snippet: Dentist Social Media Tool of Choice Or listen to the entire interview:
Audio Snippet: Social Media & Referral Marketing for Dentists (2 Min.)
Each week, we’ll feature a 2 minute snippet / excerpt from Rita Zamora’s recent podcast interview “Social Media & Referral Marketing for Dentists” conducted by JB Brathwaite... Read More
Social Media Etiquette for Dental Professionals – Should Social Media Marketing Be Outsourced?
Can social media marketing be outsourced? That’s a common question I hear from dentists and practice managers. The answer is yes—except not entirely … For... Read More
What Is THE Hottest Dental Marketing Tool Today
Video for healthcare marketing is hot, hot, hot!! I spent yesterday morning at the RockyMountain PBS studio at the Colorado Healthcare Communicators meeting. This months... Read More
Social Media Etiquette for Dental Professionals – Mind Your Post Frequency
Would you send someone ten or twenty emails in a row? I’ve recently seen several examples of multiple Facebook business page posts blasted out one... Read More
How Much Personality Should A Professional Reveal In Social Media?
Let’s say you’re a professional person, a dentist, consultant or speaker … How much personality is appropriate for you to show in your Facebook personal... Read More
