Dental Relationships & Trust Are Still Keys To Success
Despite the internet, social media and all of the wonderful technologies we enjoy in dentistry, it’s the soft skills that still reign king. Dr. Barry... Read More
Is Your Dental Practice Making A Mistake By Marketing?
The first thing to consider before investing in marketing is, “How well are you doing with the patients you already have?” If you cannot answer... Read More
Recession Marketing for Dentists, What’s Hot & What’s Not
To thrive in these economic times it’s best to focus your marketing dollars on retention, case acceptance, word-of-mouth and referral strategies. Concentrate your efforts amongst... Read More
Recession Marketing Tips for Dentists
Lay-offs, rising grocery bills and a flood of bad economic news in the media are causing consumers to tighten their purse strings… How can dentists... Read More
Dental Marketing- What’s Hot
Where is the absolute best place to market your practice right now? The answer is inside. Before you venture outside of your practice with direct... Read More
Dental Case Presentation- Product Review- Featured Product: Henry Schein® GURU
On a scale of 1 to 10 with 10 being best, I rate Henry Schein® GURU a 10+. After years of personally presenting thousands of... Read More
Who Should Sell Treatment – Dentist or Team Member?
The correct answer is everyone should sell treatment in your office. By this I don’t mean you should have your entire team running about pitching... Read More
Video During Dental Case Presentation – Use It or Lose It?
A dentist recently asked if I thought using CD-Rom or video during case presentation was worthwhile… My answer, yes absolutely; however be sure to always... Read More
