About

About Rita

Rita Zamora is author of the book, Get Found, Get Liked, Get Patients – Making the Most of Social Media. She is an international speaker and owner of Rita Zamora Connections and Connect90.com a social media solution for dentists.   

Since 2007 she and her team have provided social media marketing services, training, and custom monthly management programs for general and specialty dental practices across the US and internationally. Rita served as a Contributing Faculty Member on the topic of marketing for the American Dental Association Center for Success Certificate Program. Her advice on managing your online reputation was published in the ADA’s Practical Guide to Expert Business Strategies. She has also been published in professional publications such as Dental Economics, The Progressive Dentist & Progressive Orthodontist Magazines, the Dental Tribune International UK, DentalTown, The Colorado Dental Association Journal, and many more. 

Rita graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing. Her dental experience spans working hands-on in dental practice and specialty marketing to one of her favorite positions working as a treatment coordinator and doing case presentation. With over 20 years experience in the business of dentistry, she has a solid understanding of the dental world, and most importantly a special loyalty to the dental profession.

An avid hiker and animal lover, Rita enjoys spending time with her husband Michael, and their rescue dog Winnifred, in beautiful Boulder, Colorado. Nature, personal growth and life-long learning top her list of other passions. Favorite dessert? White party cake with white frosting is her current fave.


Lindsey Kennedy
Social Media Strategist

Lindsey is a digital native who has a great eye for what Millennials respond to on social media. She has a talent for creating compelling graphics and creating engaging content. She was drawn to working with dental practices because her mom has worked in the field for some time and recently was named, “Dental Office Manager of the Year.” Lindsey really enjoys finding what people truly connect with on social media. Getting to know clients and the dynamics of their practice is especially rewarding. By sharing personalized images and stories, Lindsey has been very successful in helping to make her client’s social media “feel like one big family.” She graduated from UW-Platteville with a Bachelor’s degree in Business Administration and an emphasis in Sales/Marketing Communications and Human Resource Management. Fave dessert: Donuts are her dessert of choice!

Laura Mallas
Account Manager
Laura graduated magna cum laude from Beloit College with a degree in Modern Languages and Literatures, studying French and Chinese.  Laura has over 20 years of experience in client services and account management, most recently as a business analyst and client liaison in the online banking industry.   In her role as Social Media Account Manager, Laura enjoys working with clients to understand their individual practice personality and help them showcase it in their social media.  The constantly changing landscape of social media provides unique challenges and exciting opportunities, and she loves that every day is different. Laura lives with her husband and young daughter near Milwaukee, Wisconsin.  She enjoys animals, nature, festivals, and can never pass up homemade cake.
Krysten McCumber
Account Manager

Krysten is a journalist turned digital marketer with a passion for writing and an adoration for social media. She uses her writing skills and millennial mind to create compelling digital content. She started her career working for Oral Health Group (a Canadian group of B2B dental publications), spent a couple of years working for House & Home magazine and HGTV’s Scott McGillivray before making her return to the wonderful world of dentistry. Krysten uses her enthusiastic and positive personality to connect with people and tell their stories through engaging, educational and effective social media posts. Fun fact: she’s a huge sports fan and is a member of #BachelorNation. 

Winnifred
CTW Chief Tail Wagger

Winnifred, aka Winnie, reminds us to get off of our devices and get outdoors for fresh air and sunshine. 🙂 

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