A “Don’t Miss” Social Media Marketing Article For Dentists …

Skip this article at your own risk.  Patricio Robles, tech reporter at Econsultancy, wrote an excellent article “10 common social media mistakes” that describes many challenges dental practices (and other businesses) face today.  The article is so well done and relevant, I plan to review one “mistake” at a time and recommend a solution.

Patricio’s mistake number one is “Overfollowing”:

“Social media is called ‘social’ media for a reason, but there’s nothing ‘social’ about following an ungodly number of users, especially in a short amount of time. Success with social media is just like marketing, sales and PR: results are achieved one victory at a time.”

The jig is up.  If you are new to Twitter or Facebook and follow or friend 500 people in 24 hours, chances are you’re not looking to make genuine connections …  Don’t worry about establishing a huge following overnight.  It’s the quality of your relationships that matters—not the quantity.

Follow or friend only those people that you’re sincerely interested in. Whether you want to learn from someone or build a relationship, connect with others for a sincere purpose.  Participating in social media is most successful when you put people first, not numbers.

Read Patricio’s entire article “10 common social media mistakes“.