5 Reasons Your Practice Should Be On Instagram

#1 The Numbers

Instagram is HOT! The social media platform now has more than 1 billion monthly active users, and was the fastest growing social network in 2018. Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook.

#2 Engagement

If the explosive growth doesn’t get your attention, how about engagement? Engagement, the interaction of users with content on the platform, is equally impressive. A study by Forrester showed that Instagram’s brand engagement is 58 times higher than Facebook’s, and 120 times that of Twitter. Wow. Rita Zamora Connections’ client experience often reflects these trends, with significantly higher organic engagement rates on Instagram over Facebook for clients active on both platforms.

#3 Demographics

In a word: Millennials. A recent eMarket report shows that 64% of U.S. Millennials are active on Instagram. Millennials are the population roughly between 18-34 year old, who represent a quarter of the U.S population and carry tremendous buying and decision making power.

#4 Local & Location

As an important part of the local community, it’s important for a dental practice to have a local presence online. Instagram has been a godsend.  Why?

Instagram loves local. The simple act of adding a custom location tag to Instagram posts generates significantly higher engagement, according to a report from Simply Measured.

#5 Instagram is fun and different from Facebook

Instagram is a great way for your office to share their personality through pictures and videos.  This is an opportunity to connect with a different audience than you may have on Facebook.

Getting Started Now

Here are few tips for a fast start.

• Claim your username on Instagram…before someone else does. Ideally, you want consistent branding across your digital presence. So if your practice is called Anderson Dental, that is the username you should claim. If someone has already claimed “your” ideal username, consider adding your location, such as “Anderson Dental_Charleston.”
• Use only high quality eye catching images! Instagram is a visual platform and users have a keen eye for sharp imagery.
• Use a single Instagram filter. Achieve a measure of visual integrity by using a single filter. Research shows that when in doubt, the Mayfair filter is a safe bet.
• Keep your brand on point and consistent when viewed together.  Think about how your images fit together on your photo grid when viewed at one time. Use Stories to post images that don’t fit your grid plan.
• Be a student of great social media. Study the Instagram accounts of brands or even other practices you admire.

Have fun!  If you need help just reach out to us by clicking here…  We’re here for you!