The Secret Ingredient For Successful Dental Marketing

Why do some marketing programs work for one practice and not others?  If your practice has better technology, nicer referral cards and the best website … How can another practice that has none of those be more successful?  The answer lies not in the marketing tools, strategies and tactics, but in the people who use them.

The dental team, armed with exceptional people skills and genuine interest, can out-relate—and outperform any marketing secret.  Whether it be Facebook, a referral card or a personal follow-up call … the way in which the socializing, relating and interacting is done is key.

When a team member inherently enjoys what they do in your practice, the benefits are immeasurable. They interact with patients, genuinely, because they like to.

Customer service (patient relations) and marketing are one.  If patients feel a disconnect between what brought them to your practice and the experiences they have once there, it is a make or break point.  You and your team have the power to fuel Facebook activity, word of mouth and referrals—or not.

If your practice Facebook account is stale, referrals are flat and phone calls are unreturned, it may be time to review the motivation and energy behind the effort.  Remember, people don’t interact with Facebook, they interact with other people.  Likewise, patients don’t refer to a “practice”, they refer to people.

Good marketing plans are important; however the people that act upon the plans day-to-day are most important.