Is Social Media Right For Your Practice – Audio (25 min)

With traditional media like the Yellow Pages and newspapers waning, and online advertising clearly on the rise, many practices are wondering if social media marketing would be a good fit for their practice.

In this short program, I summarize the key reasons why your patients are on social media sites like Facebook (over 15 hours per month on average!) and how you can connect with them there, including:

• Why social media matters and how online behaviors are changing
• How social search may change Internet search
• If sites like Facebook are a good fit for your practice
• Where to focus your social media efforts to get results
• Ways social media marketing can fit into your overall marketing plans.

Is Social Media Right For Your Practice (25 minute audio)