5 Social Media Things Your Practice Needs To Stop Doing – Right Now

Social media continues to evolve. The marketplace has gotten more crowded. There are more moms than teens on Facebook, and what worked last year is as outdated as sour milk. Below are 5 things you need to stop doing with your social media—right now.

1) Stop auto-tweeting your Facebook posts. No one wants to see those truncated, often meaningless, tweets in their feed. And shame on Twitter for allowing this function, lol.

Rather be a real person. One sincere tweet a week is better than hundreds of meaningless auto tweets.

2) Stop paying for generic content. That is so 2012. The only practices paying for generic subscription content don’t ever use social media or simply don’t get it.

Rather be yourself. People expect your online self to match your real self. A few authentic personable posts per week or month far outweigh empty generic fillers. Even better news—doing it well yourself saves money!

3) Stop trying to be everything to everyone. If you’ve got no time to manage Facebook, Twitter, Instagram AND Pinterest, don’t stress.

Rather choose one or two platforms you enjoy and have the resources to manage well. Focus on quality over quantity.

4) Stop whining that you’ve got no time to deal with social media. Fact: People want to know what other people think of you and they find that information on social media and review sites.

Rather make this the year you allow a team member a few hours per week to handle your social media and online reputation management internally.

5) Stop waiting! Still waiting to see what happens with social media before you get on board?  Or before you take social media seriously? Still think social media is unworthy of your team’s time? See what Harvard has to say.

Rather take time to get informed. Get on board or enhance your current efforts. Attend a seminar, webinar, or get some training. No need to fear, hand holding for all levels is available. Empower yourself. It’s not too late.

Make 2014 your best social year ever. Keep me posted on your progress!